Branding, Label, Packaging
Endémica is a small craft brewery located in Guadalajara, Jalisco, México. Their love for the city is reflected in the names of their beers, each one depicting an endemic tree for each beer style. Focused mainly on Belgian beer styles that are new for the local consumer, the brand uses the Belgian fighting Gamecock as the symbol and a neutral and condensed typeface that conveys lightness and formality as the logotype. Their first two beers use a key pastel color to identify each beer and a watercolor illustration of the tree that names the beer, so that following beer styles can maintain brand coherence while having freedom on the illustration of each tree.