Alavado™ is a new dry cleaning and laundry pickup service that will operate from a website. The client wanted to communicate that it's services are going to be above the common.
We developed the naming first from a word play of "alabado" (praised) and "lavado" (launder). We took classic clothespin icon with a halo to be in tune with it's name double meaning along with a clean and modern typography selection.
Our brand proposal offers a a brand system that is fun, clean, and easy to adapt to any circumstance.