Alavado
__
Naming, Branding
Alavado™ is a new dry cleaning and laundry pickup service that will operate from a website. The client wanted to communicate that it's services are going to be above the common.
We developed the naming first from a word play of "alabado" (praised) and "lavado" (launder). We took classic clothespin icon with a halo to be in tune with it's name double meaning along with a clean and modern typography selection.
Our brand proposal offers a a brand system that is fun, clean, and easy to adapt to any circumstance.
![Alavado-Logo](http://analogo.com.mx/wp-content/uploads/2016/06/Alavado-Logo.jpg)
![Alavado-Logo](https://analogo.com.mx/wp-content/uploads/2016/06/Alavado-Logo.jpg)
![Alavado-cards](http://analogo.com.mx/wp-content/uploads/2016/06/Alavado-cards.jpg)
![Alavado-cards](https://analogo.com.mx/wp-content/uploads/2016/06/Alavado-cards.jpg)
![Alavado-Seal](http://analogo.com.mx/wp-content/uploads/2016/06/Alavado-Seal.jpg)
![Alavado-Seal](https://analogo.com.mx/wp-content/uploads/2016/06/Alavado-Seal.jpg)
![Alavado-cards-perspective](http://analogo.com.mx/wp-content/uploads/2016/06/Alavado-cards-perspective.jpg)
![Alavado-cards-perspective](https://analogo.com.mx/wp-content/uploads/2016/06/Alavado-cards-perspective.jpg)
![Alavado-Hanger](http://analogo.com.mx/wp-content/uploads/2016/06/Alavado-Hanger.jpg)
![Alavado-Hanger](https://analogo.com.mx/wp-content/uploads/2016/06/Alavado-Hanger.jpg)
![Alavado-laundry-bag](http://analogo.com.mx/wp-content/uploads/2016/06/Alavado-laundry-bag.jpg)
![Alavado-laundry-bag](https://analogo.com.mx/wp-content/uploads/2016/06/Alavado-laundry-bag.jpg)
![Alavado-suit](http://analogo.com.mx/wp-content/uploads/2016/06/Alavado-suit.jpg)
![Alavado-suit](https://analogo.com.mx/wp-content/uploads/2016/06/Alavado-suit.jpg)
![Alavado-Transport](http://analogo.com.mx/wp-content/uploads/2016/06/Alavado-Transport.jpg)
![Alavado-Transport](https://analogo.com.mx/wp-content/uploads/2016/06/Alavado-Transport.jpg)