Naming, Branding, Packaging
Zorra is a new Mexican craft beer. Brewed on Guadalajara in the state of Jalisco in Mexico, Zorra is dedicated to bring unique tasting experiences. Our naming and branding proposal combines a strong name treated in a friendly and contemporary way. Two strong beer styles have been selected to make the brand’s first statement. A black strong Imperial Peanut Stout made with a combination of six malts and brewed with roasted peanut and a Red India Pale Ale wich uses a selected variety of hops to bring floral and herbal scents.